TDH TEAMS UP WITH ARTIST, JEMIMASARA TO CAMPAIGN FOR A SUMMER OF ‘SELF-LOVE’ WITH A LIMITED-EDITION SNEAKER
We’ve teamed up with the ‘one to watch’ artist JEMIMASARA to announce a design collaboration that sees the launch of a limited edition ‘sketched’ sneaker – designed to promote positivity and self-love amongst our audiences this summer.
We have worked throughout the spring to design and create a white, flat canvas sneaker complete with ‘self-love’-inspired colourful sketches as a gentle reminder of the importance of self-love following the rise of mental health issues in the Gen Z and Millennial sectors at a time of the global pandemic.
Creating a stylish product with such a timely and important message behind it was important for our designers here at Terry de Havilland – where our creations have been worn by fashion icons such as Cher, Lady Gaga, and Rita Ora – and Jemima, founder of JEMIMASARA, whose artwork reflects her advocacy for good mental health. The young artist’s work has already been featured by exclusive lifestyle brands such as Anthropologie and Wolf and Badger.
The sneaker is energetic and fun – guaranteed to put a spring in the step. Purchasers will receive the product in a hand-packaged, shimmering coral box, which will include creative stickers and a self-love manifesto created by Jemima Sara specifically for the collaboration. It includes daily do’s and don’ts and tips for taking a lighter approach to life.
The sneaker will be available to buy at the Terry de Havilland online store from Friday 16th July 2021. Available in sizes UK 3 to 8 the sneaker retails at £125.00.
Darren Spurling, Managing Director at Terry de Havilland, said: “The self-love limited-edition sneaker is a design which celebrates two British brands coming together to give back to their audiences, which is very important following over a year of a global pandemic.
“We have intertwined our brand roots with the sneaker and worked alongside Jemima and her uplifting artwork to create a sneaker unique to both of us, but more importantly individual to our shopper. We can’t wait to share this product as part of our ‘summer of self-love’ campaign. The sneaker is comfortable and versatile, so it can be dressed up or down whilst promoting a topic which must be addressed.”
Jemima Sara, founder of JEMIMASARA said, “I have loved working with Terry de Havilland on such an exciting collaboration which has a message very close to my heart. My passion is found in the freedom of expression and mental health so this campaign and design could not be more true to the foundations Jemima Sara stems from. I hope the sneaker is enjoyed by all and raises the important reminder to love and celebrate ‘self-love’ in every form throughout the summer.”
Limited edition sneakers will be available online from Friday 16th July 2021.
Jemima Sara tells us the inspiration behind this self-motivating and powerful design.
I find the word ‘Self love’ has been used over and over again and it’s always being related to appearance. I would say that it’s not just about loving your appearance, but loving every aspect of yourself from odd habits to our laugh. I would also say self-love is letting yourself grow into healthier versions of yourself.
If I could tell my younger self one thing, it’s that being ‘perfect’ is an overrated lie. Love, and have pride in your imperfections. You deserve to be loved, express yourself, and have fun.
For me, self-love is about acceptance. Acceptance of your individual imperfections. The things that make us who we are. These individual imperfections are always something we as humans find hard to accept especially in our day and age where social media plays such a massive role in our life. Something that helps me with self-love is not to see yourself as a whole but to look at the things you enjoy about yourself and your strengths. It might be your eyes, your dance routine, or your goofy laugh, and then to look at that ‘thing’, whatever it may be, and see it as a unique but beautiful entity.So, why self-love on a shoe? I guess mixing art with fashion is a way of expressing thoughts, fears, and passions for people to wear, keep, and enjoy.
To buy the sneaker – Click Here